The Management of Technology and Innovation: A Strategic Approach — Margaret A. White et al. (2010)

Book Description

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization’s overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

• Author: Margaret A. White, Garry D. Bruton
• Publisher: Cengage
• Published Date: 2010-08-03
• Published Year: 2010
• Language: English
• ISBN-13: 9780538478229