International Marketing — Michael R. Czinkota et al. (2013)

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Book Description

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

  • Author: Michael R. Czinkota, Ilkka A. Ronkainen
  • Publisher: Cengage
  • Published Date: 2013-06-25
  • Published Year: 2013
  • Language: English
  • ISBN-13: 9781133627517

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