Global Strategy — Mike W. Peng (2008)

Book Description

GLOBAL STRATEGY is the first textbook of it’s kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng’s GLOBAL STRATEGY, Second Edition, offers several new perspectives. These include a broadened definition of global strategy; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the strategy tripod–analyzing strategy from the industry-, institution-, and resource-based views–to answer the question: What determines the success or failure of firms around the globe? Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

• Author: Mike W. Peng
• Publisher: Cengage
• Published Date: 2008-10-17
• Published Year: 2008
• Language: English
• ISBN-13: 9780324590999