Creative Strategy in Advertising — Bonnie L. Drewniany et al. (2008)

$19.99

  • Instant digital download
  • No taxes
  • Lifetime download access

🙂 active visitors on this page
🔥 downloads in the last 12 hours
In demand: + carts active right now
Downloadable Books (PDF/EPUB)
Quantity:
📩 After checkout, the download link will be available immediately on the order page and will also be sent to your email.

Book Description

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.

Book Details

  • Author: Bonnie L. Drewniany, A. Jerome Jewler
  • Publisher: Cengage
  • Published Date: 2008
  • Published Year: 2008
  • Language: English
  • ISBN-13: 9780495096207

Reviews

There are no reviews yet.

Be the first to review “Creative Strategy in Advertising — Bonnie L. Drewniany et al. (2008)”